Whether you have already decided to start marketing with articles or you are just considering your options and looking for article marketing tips, there is one major question that needs to be answered before you can move forward.That question is: “What topics should I cover in my articles?”You may have heard the term “article writing niche” and wondered what that meant and how a writing niche plays into article marketing.Excellent questions! First off, you are doing article marketing because you have a website that you would like to market. Whatever the general topic of your website is will determine the topics of your articles.For example, if you are an accountant and your website is for your business, then all of your articles will be related to accounting. You can write about money management, budgeting, financial record keeping, etc. Your goal is to write educational articles that will help your target readers.The general subject matter of your website is your article writing niche.Creating A Niche Focused WebsiteIf your business is already established, then obviously your website topic is already determined–your website needs to be on the same topic as your business.But what if you are starting fresh and your website will be your business? Many people nowadays like to create websites, monetize them, and turn the website into their business.In a case like that where you are still undecided about what the topic of your website will be, keep in mind that there are many perks to having a website that has a specific niche. The more focused your website is, the easier it will be to market it.If your topic is very specific, there will be less competition than with a broader range website. The less competition, the easier it will be for you to rise to the top of Google for keyword terms associated with your topic.Also, a specialized topic makes it much easier to market for your site. You will have a very focused article writing niche, so when you write articles for article marketing, you can cover your narrow topic more thoroughly.It’s good to have a relatively narrow focus because over time you will be able to create articles that cover all aspects of that niche. That way, when someone does a Google search for anything having to do with your topic, either your website or your articles will show up high in the rankings.Do you have an article writing niche yet?If so, then great! That is what you are going for. Find your niche, develop your website, then market your website with article marketing.
Article marketing is one of the confirmed forms of marketing that site proprietors are using to get folk to their internet sites and to pay attention to what they have to say or to sell. When folk think about the term marketing they might think this only is applicable to sales. While marketing is clearly needed in the sales arena, marketing is also used to tell potential customers and build relations with them. Whether somebody is selling themselves, products, or services and info they have to do some marketing to get folk to be aware of them.In the early days of internet marketing, folk would use a trick called keyword stuffing. It was very commonplace till fairly recently to go to a domain, and to see a box crammed with phrases and words. Some of those words were capitalized, and some were lower cased. This box of keywords was a method to attract search websites to their pages. When the search sites started cracking down on sites like these, site proprietors tried to get past the system by using text that wasn’t bold to hide and sneak these keywords in. This process ceased to work. Besides, people were turned off by the appearance of a bunch of words on a site. This moved people towards article marketing.Along the way, someone figured out that if folks accepted why they should pay attention to a service, they might be likelier to buy into whatever was being marketed, or at the very least they’d help the page ranking by subscribing to the site. So people started writing educational articles for marketing purposes. Now folk had content on a domain that was informative and authoritative. This adds price for the purchaser helping them become drawn to the marketeer.Good articles go a long way in establishing a relationship based marketing plan and in building up your subscription list. That’s the merit of article marketing. These articles give info that folks need. Folks need to know why before they buy. Article marketing help to answer why questions. This could mean a lot to folks who may not have got answers to their questions could be drawn to you when you have provided these answers. Now they know who to turn to when they want categorical information.Building up relations with readers and patrons is a big virtue of article marketing. Folk become unswerving to certain products and internet sites. In the marketing world, this is often known as brand loyalty. In network marketing you’re the brand. Once people feel that your product and service is a basic part of their life, they will not leave you. They’ll keep buying into your product or service. Even better, they will turn their friends and family on to you. It is said in sales that every person knows 5 people. Now apply that to your internet site. You can see how article marketing can work to your advantage.This is why folks, and you specifically should think about article marketing. You want to draw in people to your internet site, right? You would like them to feel better about whatever it is you are offering, naturally. So an article about a topic or product is the perfect way to accomplish this. It’s not difficult to get an article for your internet site. If you have fairly decent writing abilities, and can communicate well, you can simply write an article. If you don’t have the time or the talent [*COMMA] then hire out this work to a writer. Make sure that it’s rich with keywords and content that will be picked up by the search websites. Either way, article marketing is pretty much worth the effort.
Some people do SEO article writing. Others write articles that readers really love. The trick is to combine the two and write articles that are keyword focused but that still make sense and appeal to human readers.I’m sure you’ve seen SEO articles that were anything but appealing. They were loaded with a certain phrase that was repeated very conspicuously throughout the article. The sentence phrasing was awkward and hard to understand. The article looked as if it had been written by a machine and not a real human being!These are not the type of SEO articles that you wan to produce. You can do so much better than that!Just use these 5 very simple SEO article writing tips that any beginner can execute, and you’ll be writing articles that your readers (and Google!) will love.Step #1: Research one keyword phrase to target in your article.This will be a long-tail keyword phrase. A long-tail phrase is usually 3 to 8 words long. There is not a lot of competition for this phrase, so it will be relatively easy for your article to rank highly in the search engine rankings.Step #2: Create an interesting title that uses this phrase.Any time you use keywords in a title or article, they must be placed in appropriate context and sound natural. So, your title should sound natural and be grammatically correct. It should also be appealing to human readers.Try to think of phrasing that a person might type into Google and craft your title after that.For example, many people type ‘how to do xyz’ in the search box, so you could turn your title into a “how to”. Also, many times people type a question into Google, so you might try forming your title into a question.Keep in mind that your title must be interesting to a human reader, be grammatically correct, and make sense.Step #3: Write an article that is useful to your readers.Keep your eyes on the prize for now–your goal is to write valuable content that your readers will love. Forget about your keywords just now–just write an educational article.The ultimate thing that makes your article valuable in Google’s eye and your reader’s eyes is the helpfulness of the content. Keywords do not mean anything if the article does not contain information that readers can use.The article content must deliver on what the title promised. For example, if your title is “How to Teach Your Baby to Read in 5 Steps”, then the article must present 5 steps that can be used in teaching a baby to read.Step #4: Focus on creating timeless content.Write an article that has relevance beyond this month and this year. If your article topic is evergreen, then people will be searching for information on that topic for years to come.Step #5: Develop a list of phrases that are variations of your original keyword phrase.For example, if the phrase you are targeting is “buying a puppy”, semantically related variations of that phrase would be:* buy a puppy
* buying puppies
* where to buy puppies
* where to buy a puppy
* how to buy a puppyYou get the idea! Google recognizes related variations of phrases, so it is not necessary or desirable to repeat the same phrase throughout your article.Take your list of semantically related phrase variations and choose a few to put in your article in a natural sounding way. You don’t want to force a phrase in the article–it should fit naturally in the context of your content and be grammatically correct.Writing articles for SEO takes planning, strategy, creativity, and self-control. You are playing to both sides–you need to see your article from a human being’s standpoint and also create content that would appeal to a search engine.When writing SEO articles, your goal is always to create content that is helpful and interesting to human readers. It takes time, but if you do your SEO article writing correctly, the piece of content that you create can draw search engine traffic to your website for many years.