Beginners at article marketing should be commended–you’ve already mastered the basics and you have learned to write and submit articles.You’ve come a long way in a short period of time, but the learning doesn’t stop there.This article discusses some article marketing tips that you need to know. It’s beneficial to you to get these common areas of misunderstanding straightened out as soon as possible. Why not today?Here they are: 1 – Being unsure of how to measure your results.Do you go by your website traffic, or sales, or some other indicator?It’s important to take a few factors in mind, but keep in mind that the ultimate indicators are website traffic and where your website is ranked in search engines for your keyword terms. How highly your website is ranked will have a direct correlation to how many people visit your website.With article marketing, you are trying to get a higher search engine ranking for your website when people type in certain keywords (or search terms).This takes time to see results in search engines, so it can help to measure some indicators that precede a ranking increase (backlinks and PageRank).Keep in mind, backlinks and PageRank don’t mean much on their own, but they can be a sign of change that is about to happen in search engines. When your search engine ranking gets better, then your website traffic will get better too.2 – Writing articles that are about your business or website.You think, “As long as people are going to be reading this, wouldn’t it be a good idea to plant some positive information about my own business, products or website in the article itself?”You would think that it would help you, but actually it hurts you. Publishers want to publish educational articles that help their readers. They are not particularly interested in publishing what looks to be a sales pitch for your business. Save that type of information for your resource box.3 – Not putting enough thought into your titles.The title is the first thing that readers see, and if they aren’t drawn in by it they will move on to another article. Your title is your one chance to catch the reader’s attention and hopefully inspire him to read your article.Think about the types of titles that attract you, and then craft a title that will stand out in a sea of other article titles. Be sure that your title accurately conveys what your article is about, and that it is not misleading in any way.Here’s a hint–people who are interested in your articles are looking for solutions to problems. Write articles that solve problems, and then write titles that relay what problem is being solved. The title should convey the benefit the reader will enjoy from reading your article.4 – Running out of writing topics.We all run dry sometimes, but when that happens you need to go for a new level of creativity. Here are some ways to get your ideas flowing again:*You can use an article template to help you along.*Write an article that answers some common questions that customers/readers ask you.*Write an article that introduces readers to your general topic.*Focus on writing beginner articles–think back to when you first started and what confused you.*Or write some articles that teach more advanced topics.The key is to reconnect with the needs of your readers.5 – Forgetting about the importance of republication.Article directories are great in that they are a hub for publishers who are in need of content. If you publish your article on a directory, ideally your article will be republished many times after that.Be sure to write articles that are worthy of being republished. They should have compelling titles, helpful information, unique insights, and a resource box that gives a strong impression of who you are and what your website has to offer.If you recognized yourself in any of these items, don’t feel bad about it. Instead, feel good that you are actively learning a new skill and seeking out ways to become better.